Cordello
Changelog

What shipped.

Every release, in the words we’d use to a customer. Newest first.

September 23, 2026

Setup, the phone, pre-show invitations, and the price

  • A new workspace opens on Setup (/welcome): five moves, read from the record, with the clock running until the first real follow-up goes out. Load sample data — one show and twelve leads — to see every surface filled, and remove it with one tap; sample rows never count toward setup or the reports. A strip on Show day carries the checklist until it's done.
  • Pre-show meeting invitations: pick contacts from past shows, send from the rep's own mailbox, and see who was invited, who booked and who was nudged on the show page. The day before a booked slot, the buyer gets a reminder from the rep with the calendar file attached. Booked-ahead meetings sit on the Program calendar.
  • Capture, phone first: the navigation moves to the bottom with Capture in the middle and the offline queue counted on it; the scanner runs edge to edge with the actions in thumb reach; the app installs to the home screen and opens on Capture. Every tap target is at least 44 px.
  • Sign out everywhere, from the account menu: it ends every session on every device at once, and the sign-in page says so.
  • Pricing, on the page and in the product: a Show Pass is $1,500 for one show — a 180-day pass, the whole booth team, the pre-show page and the Show Report included. Program is $18,000 a year for unlimited shows and reps, with CRM sync, sequences, reply intelligence, accounts, the call order and the Program Review. Enterprise from $40,000 a year. No per-lead and no per-seat charges; the first show is free. Founding exhibitors run their first show free and take Program at $12,000, locked for two years.
  • The buyer's page shows only the buyer's own words: what they said they were interested in and the qualifiers they gave at the booth. A rep's voice recap, an objection, a competitor named or a next step stays on the team's side. The page also names the show the lead was captured at, not whichever show is running today.
September 2026

Contact enrichment, with the receipt

  • Every lead page now shows what else is known: what the company's own website says about itself (the homepage title and description behind the work-email domain — nothing else is read), and what this book already knows about the account. Free, in core.
  • Person-level facts — title, seniority, department, LinkedIn, company size and industry — come from a data vendor using your own key (Apollo first), spent one email at a time on work addresses only, up to a monthly cap you set. Every field shows its source and date. Nothing overwrites what a rep captured; an enriched value can fill a blank when you ask, and the timeline says it did.
  • Switch on automatic lookups and work-email captures are enriched as they land and before the CRM push, so HubSpot or Salesforce gets a title and a work phone instead of a blank. No personal emails or mobile numbers are ever requested, and LinkedIn is linked, never scraped.
September 2026

Reply intelligence

  • Opt-in, twice: the workspace owner switches it on under Team, then each rep re-connects their mailbox and grants read access themselves. Until both have happened, nothing is read.
  • When a lead writes back to a Cordello follow-up, the reply is read and acted on: the sequence stops, an unsubscribe becomes an opt-out, an objection is filed where the Objections page can see it, a “let's meet” pushes to the rep's phone, and the lead moves up the call order. Out-of-office replies are recorded and otherwise ignored.
  • What is read: inbox mail from addresses that are leads in this book, received after Cordello wrote to them — and only the provider's short preview, never a full message and never anyone else's mail. Each reply shows the phrase that decided how it was read.
September 2026

Objections

  • The recap a rep leaves after each conversation — twenty seconds into the mic, walking away from the booth — already carries the pushback: “worried about lead times”, “already using someone”, “needs her boss to sign off”. Objections rolls those up across the program: what you hear most, at which show, about which product, from which rep.
  • The half that matters: for every objection, whether the lead went on to a meeting or a deal anyway, and the rep's own next step on the ones that did. A list of complaints is a survey; complaints paired with what overcame them is something to rehearse before the next show.
  • Themes come from fixed word rules, printed on the page. The quotes are the reps' words, verbatim, and each one opens the lead it came from. Nobody records the prospect — the recap is the rep's, after the person has gone.
September 2026

The booth coach

  • The moment a badge is saved, Capture tells the rep what the book already knows about it — this person was at KBIS in May and nobody called; three from this company have come through today; their firm already buys from you — with the one thing to do while they're still standing there.
  • Show Day gets a coach card that reads the floor every fifteen seconds: hot leads with nothing sent, signers waiting on a follow-up, committees forming, companies back from an earlier show, meetings due in the next 45 minutes. Managers get the same lines as a push when a returning person or a committee comes in, hot or not.
  • Every line is a record with a time on it. Nothing here is generated — a coach that guesses at a booth costs a rep the conversation.
September 2026

The call order

  • After a show the book has two hundred rows and a rep has an afternoon. Call order puts them in the order the evidence says to work them — who replied, who scored hot, whose title carries the budget, who was just on their page, whose company came back or already bought, and who nobody has called — with the reasons printed on every row and the one thing to do next.
  • The rules are on the page, weights included. Once a workspace has enough of its own outcomes the weights tune themselves from what actually progressed to a meeting or a deal there, and the page shows the figures it learned from. Until then it says plainly that it is a rule set.
  • Won, in-play, opted-out and unreachable leads are parked with a reason, not ranked — a list that tells you to call someone who already bought isn't worth opening.
September 2026

Accounts, and the Program Review

  • The book now reads two ways. Accounts rolls every lead up to the company behind it: who came back to a second show, who sent a buying committee, who sent someone who can actually sign — and which of those nobody has called. The same person captured at three shows is one person with three touches, not three leads.
  • The year in shows opens with a Program Review: what the year cost and returned, what to grow and what to look at again, what to raise with the organizer before you renew the space, and the accounts worth the program. Written from your figures and printable, because the point of it is that it gets forwarded.
  • It also lists what it cannot answer yet — which leads actually closed, which shows have no cost recorded — and what would fix each. A review that hides its gaps isn't worth forwarding.
September 2026

The free Show Report

  • Anyone can drop last show's lead-retrieval export at cordello.app/free/show-report and get the ROI page back: duplicate scans merged, the leads that arrived with no email address counted, cost per lead you can actually reach, and the hours the booth was busy. No account.
  • The file never leaves the browser. The parsing and every calculation run on the visitor's own machine — nothing is uploaded and we never see a lead.
September 2026

Ask Cordello

  • A question box on Leads and Program: "who haven't we followed up with?", "which rep books the most meetings?", "which show gave us the cheapest qualified lead?" The question becomes a query, the numbers come from your own book, and the records behind every answer are listed with a line on how it was reached.
  • Workspace owners can switch it off under Team — some companies would rather not have an assistant in the app, and that's their call.
September 2026

Scored leads, collateral on the page, and the second touch

  • Qualifying questions carry points: every capture is scored as it lands, and "hot" is whatever clears the threshold you set — per workspace or per show.
  • Collateral: spec sheets, price lists and links live on the buyer's page, attached by hand or to everyone from a show; every open lands on the lead's timeline.
  • Follow-up sequences: a nudge in 3 days and a graceful last note 5 days later, from the rep's own mailbox, readable and editable before they go. They stop when the person books, when a deal is recorded, when they tap 'no more emails', or when the rep says they replied.
September 2026

Salesforce, phone alerts, and plans that mean what they say

  • Booth traffic: captures by day and hour on the show page and in the Show Report, with staffing notes — the busiest window, hours one rep carried alone, and when the booth could have run lighter.
  • Alerts on your phone: a hot lead captured at the booth or a meeting booked on the show page buzzes the team even with Cordello closed. Turn it on from Show Day.
  • Connect Salesforce: booth leads land as Leads (source "Trade Show"), existing Contacts are updated rather than duplicated, and won opportunities flow back into show ROI.
  • Plans gate what they list. As of September 23: the Show Report and the pre-show page come with a Show Pass; CRM sync, sequences, reply intelligence and the Program Review need Program; nothing counts seats.
  • Program workspaces are white-label — cards, kiosk, meeting pages and shared reports carry only your name.
  • Nothing a buyer already has stops working on a plan change.
September 2026

The year in shows, billing, and the trust pages

  • Portfolio view: every show on one page with a keep / grow / review verdict, and the rule behind each verdict printed beside it.
  • Paid plans with a self-serve billing portal. The first show is still free. (The plans were reset on September 23 to Show Pass, Program and Enterprise — see that entry.)
  • Sign in with Microsoft or Google for members whose work email matches.
  • Workspace export as one JSON file; per-lead erasure from the lead page; consent recorded on every self-serve capture.
  • Security, Status, DPA and this changelog, on the page.
September 2026

Voice notes, the timeline, and the debrief

  • Say what happened: a spoken note becomes a gist, qualifiers, objections, competitors named and a next step — on the capture screen and on any lead.
  • Every lead has a timeline: captured, verified, followed up, page opened, meeting booked, deal recorded, synced, noted.
  • The Show Report opens with a debrief — what happened, what people asked about, the pushback, five people to call first, and what to do next time.
September 2026

Pre-show meetings and Show Day, live

  • A public meeting page per show: prospects pick a rep and a time before the doors open; it's a lead with a meeting on the books and a calendar file.
  • Invite contacts from past shows in one tap, sent from the rep's own mailbox.
  • The show-day cockpit streams every capture the instant it lands, with hot-lead alerts and today's meetings.
September 2026

CRM sync and recognition at capture

  • Connect HubSpot once; every lead becomes a contact stamped with the show and rep, and closed-won deals flow back into show ROI.
  • The moment a badge is scanned: 'We know this one' — already in your book, already in your CRM, who owns the account.
September 2026

The Show Report and lead-retrieval import

  • A report per show that writes itself: leads, verified rate, meetings, follow-up speed, pipeline, cost per qualified lead, against last year and the rest of the program. Share link that previews in Slack; print to PDF.
  • Import the organizer's lead-retrieval export: reps credited, scan times kept, duplicates caught by email and by name + company.
September 2026

Signatures, Reach, and the capture wave

  • Email signatures with four styles or your own imported HTML, tagged so clicks land on Reach.
  • Reach: card views by source, booking clicks, contacts saved — real actions, no open-tracking pixels.
  • Badge scanning, offline capture with automatic sync, and a booth kiosk for walk-ups.
August 2026

Cordello

  • Verified capture, follow-ups sent from the rep's own inbox within minutes, buyer pages, digital cards with styled QR, show programs with spend and ROI, and the workspace audit trail.